Shea Underwood Pickleball LLC Privacy Policy

Last updated: 10/7/25

Shea Underwood Pickleball LLC (“we,” “us,” “our”) operates all content on Instagram, Facebook, TikTok, YouTube, and the Road to Pro Newsletter, as well as all sweepstakes conducted on these platforms. This Privacy Policy describes how your personal information is collected, used, and shared when you participate in any sweepstakes conducted by Shea Underwood Pickleball LLC on social media or via the Road to Pro Newsletter (“Sweepstakes”) or when you sign up for our Road to Pro Newsletter (“Newsletter”).

Please read this Privacy Policy carefully. By participating in any Sweepstakes and signing up for the Newsletter, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information depending on how you interact with us, where you live, and as permitted or required by applicable law:

Contact details including your name, email address, social media handle, mailing address, and phone number.

Newsletter engagement metrics including clicks and opens tracked automatically on Beehiiv.

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

Directly from you, including public profiles when you comment on a reel or post on one of our social media profiles, communicate with us via direct messaging on social platforms or via email, or otherwise provide us with your personal information.

Automatically through service providers including your email address and subscription preferences when you subscribe to the Newsletter via Beehiiv.

By participating in any Sweepstakes sponsored by us, you consent to us collecting email addresses and/or public profile information on Instagram, Facebook, TikTok, and YouTube, where applicable. If you are a potential winner of any Sweepstakes, we also request personal contact information from you including: first and last name, mailing address (including street, city, state, country, and postal code), and phone number.

We receive certain publicly available information automatically when you interact with our posts on Instagram, Facebook, TikTok, or YouTube, such as your social media profile handle. We also collect any email address(es) you voluntarily provide when subscribing to the Newsletter.

NEWSLETTER SUBSCRIBERS (INCLUDING INTERNATIONAL USERS)

Our Newsletter is distributed through our service provider, Beehiiv. When you subscribe, your email address is collected and processed on our account on Beehiiv for the purpose of sending you the Newsletter. Beehiiv also tracks email delivery and analytics, including opens and clicks. Beehiiv acts as our service provider (data processor) and stores subscriber information on our behalf in the United States. Beehiiv’s Privacy Policy provides further details about how they process personal information, which you can view here: https://www.beehiiv.com/privacy?srsltid=AfmBOopcndDYmEfwrKYej7NaXQ_M_rZV-h-Mk80YNzvnOVi4IUax9Suu

We primarily serve U.S. residents; however, the Newsletter is open to international users. If you are located outside the United States, please note that Beehiiv processes and stores your information in the United States, where privacy laws may differ from those in your country. By providing your information, you consent to this transfer.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us, we may use personal information for the following purposes:

Choosing a Sweepstakes winner. When you comment on any Sweepstakes post on Instagram, Facebook, TikTok, or YouTube, we collect your profile account information for the purpose of winner selection.

Communicating with you. We use direct messaging to your social media profile on TikTok, Instagram, or Facebook, your email address on your YouTube profile, or your email address provided through Beehiiv to contact you if you are a potential winner of a Sweepstakes that you have entered.

Fulfilling Sweepstakes prizes. If you are the potential winner of a Sweepstakes, we contact you for shipping information to fulfill your prize. We use the personal information you provide to ship your prize to you.

Sending you the Newsletter. When subscribing to the Newsletter using your email address, you agree to receive issues of the Newsletter in the form of emails. You also agree to be contacted via email if you are the potential winner of a Sweepstakes that relates to the Newsletter.

Maintaining a record of Sweepstakes winners. We collect and maintain a record of email addresses and social media handles for all Sweepstakes winners.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Selkirk and shipping carriers to fulfill Sweepstakes prizes. When you win a Sweepstakes and provide us your personal information upon request, we enter your name, shipping address, and phone number on Selkirk’s website, which then fulfills the prize through their website. Selkirk acts as an independent third-party controller of this information once it is entered into their system. Your shipping information is then shared with shipping carriers to deliver your prize. Selkirk’s Privacy Policy provides further details about how they process personal information, which you can view here: https://www.selkirk.com/policies/privacy-policy.

We do not sell or share your personal information for cross-context behavioral advertising.

SWEEPSTAKES ELIGIBILITY

Sweepstakes are open only to individuals 18 or older. Any entries into a Sweepstakes made by a person under the age of 18 will automatically be disqualified. We may require confirmation of age before shipping any prize.

CHILDREN’S DATA

We do not knowingly collect any personal information about children under the age of 13. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. Please mark your inquiries “Children’s Information Request.” As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 18 years of age.

YOUR RIGHTS

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.

Right to Delete. You may have a right to request that we delete personal information we maintain about you.

Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

Managing Newsletter Communication Preferences. If you have signed up for the Newsletter, you can opt out of receiving emails relating to the Newsletter at any time by scrolling to the bottom of any Newsletter email and clicking “unsubscribe.”

You may exercise any of these rights by contacting us using the contact details provided below.

DATA RETENTION AND SECURITY

When you provide any information in relation to the Newsletter or any Sweepstakes, we will maintain your personal information for our records as long as it is necessary or relevant for the practices described in this Policy, or until you ask us to delete your information, or unless legally required to delete it.

We also keep information as otherwise required by law. The criteria we use to determine our retention policies include the length of our relationship with you, your requests, your continued participation in Sweepstakes, obligations such as fulfilling Sweepstakes prizes, and our legal obligations.

We take reasonable physical, technical, and administrative measures to protect your personal information against unauthorized access, use, or disclosure.

COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or lodge your complaint with your local data protection authority.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

CONTACT US

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by e-mail at [email protected].